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A vintage brown and gray typewriterAI · LegalA Litify Expert That Cites Its SourcesRead the case study
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A screen showing charts and performance metricsData · HealthcareLive Risk KPIs, Embedded Where Clients Already WorkRead the case study
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A modern stone building with an evergreen tree out frontGovernment & Nonprofits · Web & DigitalA Member Website a Union Can Rely OnRead the case study
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Staff Augmentation

Experienced developers and admins who work inside your team, your tools, and your process.

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A pink brain outline beside a maze shaped like the other half of a brainCustom Development · HealthcareAn Embedded Engineering Team, Six Years and CountingRead the case study
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AppExchange Products

Apps BRIO built for Litify and Salesforce, installed and supported by the team that made them.

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A tall glass building facade with rows of windowsLegal · LitifyAutomated Client Communication Inside LitifyRead the case study
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Legal

Litify and legal technology from a team that includes former lawyers and paralegals.

How we help

Common challenges we solve

  • Case data scattered across legacy systems
  • Manual records requests, notes, and court emails
  • Reporting that leadership can trust
Healthcare

Secure platforms and analytics for care providers, benefits firms, and health advocates.

How we help

Common challenges we solve

  • Sensitive data that needs careful protection
  • Enrollment and review deadlines that never move
  • Clients asking for clear, current metrics
Finance & Insurance

Enrollment, claims, and internal tools built on data you can audit.

How we help

Common challenges we solve

  • Internal roadmaps bigger than the team
  • Claims and pricing work stuck in spreadsheets
  • Strict review and release standards
Construction & Utilities

Portals, field data, and reporting for contractors, utilities, and job-site services.

How we help

Common challenges we solve

  • Customers who want self-service requests and reports
  • Field data that is hard to act on
  • Operations running on aging systems
Government & Nonprofits

Mission-driven systems built to serve people well and protect sensitive information.

How we help

Common challenges we solve

  • Several systems for one organization
  • Sensitive records with need-to-know access
  • Small teams managing large websites
Media & Retail

Commerce and back-office systems for businesses with one-of-a-kind products.

How we help

Common challenges we solve

  • Inventory that must stay in sync online and in store
  • Catalogs and publishing done by hand
  • Stores that need steady updates
Technology & Startup

Scalable platforms and integrations for teams that move fast.

How we help

Common challenges we solve

  • Choosing a stack you will not outgrow
  • Shipping fast without piling up debt
  • Adding senior talent without long hiring cycles

Let’s build it

Building something new?Tell us where you’re headed. We’ll help you choose a platform you won’t outgrow.Start the conversation
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Home / Services / Salesforce Consulting / Customization & Automation

Salesforce Customization & Automation

Salesforce customization and automation that fits your process.

Out-of-the-box Salesforce is a starting point. We tailor your org to the way your business works and automate the repetitive tasks that slow your team down.

Gray and blue concrete tunnel
110+

Salesforce Services projects completed

20+

Years building business technology

Config first

Custom code only where it adds value

One team

Admins, developers, and architects

Customization services

Make Salesforce work the way your business does

When Salesforce doesn’t match your process, people work around it: side spreadsheets, copy-and-paste, and reports nobody trusts.

We map how work actually moves through your organization, then configure objects, Flows, and code to support it. The result is an org your team relies on, with automation that removes manual steps instead of adding new ones.

This is a fit if

Core capabilities

Salesforce customization and automation capabilities

01

Custom Objects & Data Models

Structure Salesforce around your business with custom objects, fields, and relationships that reflect how you really operate.

02

Flow & Process Automation

Replace manual steps with Salesforce Flows that route records, assign tasks, send notifications, and keep work moving.

03

Apex & Lightning Development

When configuration isn’t enough, our developers build custom Apex logic and Lightning components that scale.

04

Approvals & Business Rules

Enforce consistent processes with validation rules, approval paths, and automated escalations.

05

Reports & Dashboards

Ditch the spreadsheets. Real-time reports and dashboards give leaders a clear view of performance.

06

Security & Access

Role hierarchies, permission sets, and sharing rules that keep sensitive data visible only to the right people.

Our process

How we customize and automate Salesforce

Here’s what happens at each step, what we’ll ask of you, and what you’ll have when it’s done.

Discover
Design
Build & iterate
Launch & train
Support & improve
Guide: Org health check
01

Discover

Step 01

We map how work moves through your team today.

Your role Show us today’s workflowYou get A map of how work moves
02

Design

Step 02

We decide what to configure, what to automate, and what needs code.

Your role Approve the approachYou get A clear automation plan
03

Build & iterate

Step 03

We deliver in short cycles you test along the way.

Your role Test each cycleYou get Tested automation
04

Launch & train

Step 04

We roll out changes and train your team on new workflows.

Your role Complete trainingYou get New workflows in use
05

Support & improve

Step 05

We monitor, tune, and extend your automation over time.

Your role Share what’s changingYou get Automation that stays tuned

Related work

Salesforce case studies

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Data · Healthcare · Salesforce · Tableau

Live Risk KPIs, Embedded Where Clients Already Work

A healthcare risk management firm wanted its clients to see incident trends without another login. BRIO designed custom risk KPIs and Tableau

Read more →

A white brain model with a cursor and the letters ai on a yellow grid
AI · Salesforce

Estimates You Can Trace Back to the Code

A ticket lifecycle where AI reads the client's actual repository before it writes a technical spec or an estimate, and refuses to

Read more →

Colorful sticky notes pinned to a board
Finance & Insurance · Healthcare · Salesforce

From Spreadsheets to Salesforce for Specialty Drug Cost Containment

An employee benefits services firm managed high-cost specialty drug cases in spreadsheets. BRIO built a secure Salesforce platform that tracks every case

Read more →

FAQ

Salesforce customization questions

Don’t see your question? Ask us directly.

Configuration uses Salesforce’s built-in tools, like fields, page layouts, and Flows. Customization adds code, like Apex and Lightning components, when configuration can’t do the job. We configure first and write code only where it adds real value.

Yes. We audit and clean up existing automation, including moving legacy Workflow Rules and Process Builder automation to Flow.

Not when it’s built well. We follow Salesforce best practices and document our work, so seasonal releases don’t break your org.

Yes. We design reports and dashboards around the decisions your leaders make, so the data is ready when they need it.

Get started

Let’s automate the busywork

Tell us which processes eat up your team’s time. We’ll follow up to set up a short discovery call.

What happens next

1

We review your note and follow up

2

A discovery call with a BRIO consultant

3

Clear recommendations and next steps

We only use your information to respond to you.